UK 01252 224191International +44 1252 224191
UK 01252 224191International +44 1252 224191
20–21 January 2027 · CBS Arena, Coventry
20–21 Jan 2027 · Coventry
Where professional distributors meet manufacturers and wholesalers from the UK and Europe. Co-owned by the BPMA and Sourcing City.
January 2026 in numbers
Over two days, professional distributors meet manufacturers and wholesalers from the UK and Europe to see new ranges, meet their existing suppliers and find new ones.
1,490
Distributor visitors
585
Distributor companies
187
Exhibitors
Merchandise World is open to professional promotional merchandise distributors only. End users cannot attend, and anyone who cannot be verified as a professional distributor on arrival is refused entry.
Bring your sales, administration and management teams. On average, 2.3 people came from each distributor company in January 2026.
Exhibiting is open to members of Sourcing City, the Purple Club and the BPMA.
In January 2026, 187 manufacturers and wholesalers, 30 from outside the UK, met 585 distributor companies with an estimated £820 million of annual spend. It’s the place to show new ranges, sustainable products and bestsellers.
The BPMA Awards Dinner takes place on the evening of Wednesday 20 January 2027, the first day of the show, celebrating BPMA members and the businesses raising standards across the industry.
Join colleagues, clients and industry peers for an evening of networking, entertainment and celebration. Tickets are on sale now.
On the show floor
Thank you to our partners
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