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Exhibitor policy

20–21 January 2027 · CBS Arena, Coventry

20–21 Jan 2027 · Coventry

To exhibit at Merchandise World, your company must be a member of Sourcing City, the Purple Club or the BPMA.

1Who can exhibit

Your company can exhibit if it is a member of at least one of the following:

  • Sourcing City
  • the Purple Club
  • the BPMA, the British Promotional Merchandise Association

The same rule applies to every exhibitor, whether based in the UK or overseas.

2When membership must be in place

Your membership must be current at two points: when you book your stand, and on the show days.

3Shared stands

Where more than one company exhibits on the same stand, each company must be a member in its own right. A stand booked by a member does not extend membership to a second company sharing it.

Why we have this policy

Merchandise World is co-owned by the BPMA and Sourcing City. Visitors are checked on arrival, and anyone who cannot be verified as a professional distributor is refused entry. This policy applies the same standard to exhibitors: every company on the floor is a known member of the industry.

At Merchandise World January 2026, 187 companies exhibited to 1,490 distributor visitors from 585 distributor companies.

20–21 January 2027 · Coventry

Not yet a member?

We will talk you through the membership options and which one suits your business.